The Sports
Financial Engineering Boutique

We advise on market strategies and develop new solutions.

midair Tackle
midair Tackle

The Changing Landscape of the Sports Economy

The Sports Economy is changing fast and rapidly and has become a mature industry with a yet not unambiguous image. But the sports industry has proven to see the strongest shift of power from the marketer to the consumer which changes the landscape of the sports economy fundamentally. While digitalization, technology, media rights and finance are the key drivers of that change, a new dimension of business and investment is evolving.


And this is our world.


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"At the same time sponsorships and media rights emerge as the main engines of growth, putting the traditional dominance of gate revenues under pressure."


Changing the game.
Outlook for the global sports market to 2015
by pwc